AT A GLANCE
- 140 million+ views on TikTok
- 133 million+ views on YouTube Shorts
- 200% follower increase on TikTok
- Driving engagement across to other channels
- Innovative and effective new strategy to invigorate social presence
- New formats to increase ROI from content
I came on board with Veritasium to help develop their TikTok strategy: sourcing clips, editing social video and delivering fully captioned vertical assets for posting across all social media sites.
In 5 months my videos gained hundreds of millions of views, and I facilitated a growth in followers of over 200%, getting the TikTok to surpass 1 million followers. My work has led to an unprecedented boost in engagement for Veritasium's socials.
Not only are the videos performing well and spreading brand awareness, they are directly driving views back to the full videos they are clipped from— sometimes in excess of 25k more views— and in turn generating revenue in a previously unutilised way.